Careers with Local Line
Demand Generation Specialist
remote
Toronto, Ontario, Canada .
full-time . April 24, 2024
Toronto, Ontario, Canada .
full-time . April 24, 2024
Description
About Local Line
Local Line is the leading farm-to-fork platform for farms who sell direct-to-customer. Our product acts as the mission critical system that farms of all kinds rely on to sell to households, restaurants, grocers, distributors, and more. We believe we can create a better food system by building the tools that farmers need to compete and succeed!
Local Line works with a wide variety of farm types including produce, livestock, dairy, seafood, and value-added products. Farms in eight countries rely on our platform daily for all of their e-commerce, inventory management, order fulfillment, invoicing, payments, and more.
We’re a customer-obsessed team of ~25 and growing quickly. We have a clear vision for the future and a roadmap to execute on, and we’re looking for teammates who want to improve our food system by helping farmers become more successful.
About the team
The Marketing Team at Local Line is composed of two key functions: Brand Awareness and Lead Generation. Local Line is seeking a highly motivated and experienced Demand Generation Specialist to join our Marketing team. Reporting directly to the Head of Marketing, the ideal candidate will be responsible for driving growth through effective marketing strategies and initiatives. This role requires analytical prowess, and a results-driven mindset to achieve our business goals.
What you’ll do:
- Implement, track, and optimize digital campaigns across multiple platforms, including social media (mostly Instagram), email marketing, and partnerships.
- Execute, monitor, and interact on Local Line social media channels, including but not limited to Instagram, Facebook, and LinkedIn. Develop a social calendar with support from our Content Marketing Specialist.
- Execute, monitor, and improve email marketing campaigns, including customer and lead newsletters, win-back campaigns, and upsell campaigns.
- Maintain and foster new and existing partnership networks with industry partners for mutually beneficial lead-generation campaigns.
- Maintain and foster brand sponsorship opportunities. Research new opportunities on behalf of the Local Line team.
Who you are:
- Strong leadership skills with excellent verbal and written communication abilities.
- Ability to prioritize and effectively manage multiple tasks and projects simultaneously.
- Proactive problem-solving and decision-making skills, with a passion for marketing and staying ahead of industry trends.
- Comprehensive working knowledge of marketing channels, including email marketing platforms (e.g., Mailchimp, Hubspot), SEO platforms (e.g., SEMrush), social media platforms, and CRMs (i.e. Hubspot)
- 2-3 years of relevant experience in digital marketing
- Experience managing social media platforms: Instagram, Facebook, TikTok, LinkedIn, X.
- Experience managing brand partnerships or sponsorships
- Results-focused, with a keen eye for detail. Ability to meet deadlines and deliver campaigns on schedule.
- Strong copywriting skills, creativity in campaign development, and a collaborative spirit.
- Experience in agriculture or the local food industry is a plus!
Perks & Benefits
- Competitive Compensation
- Health Benefits
- Stock Options
- Four Weeks Vacation
- Paid Sick Leave
- Latest Macbook/PC
- Quarterly team offsites
Why join us?
- Work in an industry that deeply matters to the world.
- Receive ownership in a high-growth, high-quality business with a proven track record.
- Surround yourself with a team of dreamers and doers. We make things happen and get stuff done!
More info about Local Line
- We’re rated 4.9/5 stars on Google, Facebook, and are the top rated app in the Square App Marketplace.
- In addition to farms, we also work with restaurants, grocers, and distributors. For example, Chipotle Mexican Grill is one of our customers. They use Local Line to source tens of millions of pounds of local produce for their restaurants.
- We’re well-capitalized and have a supportive group of long-term investors.
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Local Line is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.